Privacy policy

Privacy
This Privacy Policy (hereinafter referred to as "Policy") outlines the procedures and guidelines governing the collection, usage, and sharing of personal information when you visit or make a purchase from bwet.com (hereinafter referred to as the "Site").

PERSONAL INFORMATION COLLECTED

Upon visiting the Site, certain information about your device is automatically collected. This includes details about your web browser, IP address, time zone, and some of the cookies installed on your device. Furthermore, as you browse the Site, we gather information about the individual web pages or products you view, the websites or search terms that directed you to the Site, and how you engage with the Site. This automatically-collected information is referred to as "Device Information."

We employ various technologies to collect Device Information, which include:

- "Cookies": These are data files placed on your device or computer, often including an anonymous unique identifier. For more detailed information regarding cookies and instructions on how to disable them, please visit http://www.allaboutcookies.org.

- "Log files": These files track actions occurring on the Site, collecting data such as IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

- "Web beacons," "tags," and "pixels": These are electronic files used to record information about your browsing activity on the Site.

Additionally, when you make a purchase or attempt to do so through the Site, we collect certain information from you, including your name, billing address, shipping address, payment details (such as credit card numbers), email address, and phone number. This information is referred to as "Order Information."

Throughout this Privacy Policy, the term "Personal Information" encompasses both Device Information and Order Information.

USAGE OF PERSONAL INFORMATION

We primarily utilize the Order Information collected to fulfill any orders placed through the Site. This involves processing payment information, arranging shipping, and providing you with invoices and order confirmations. Moreover, we use the Order Information to:

- Communicate with you effectively,
- Screen orders for potential risk or fraud, and
- Provide you with information or advertising in line with your preferences.

The Device Information collected assists us in assessing potential risks or fraudulent activities (specifically your IP address) and allows us to improve and optimize our Site. By generating analytics about how our customers browse and interact with the Site, we can enhance the overall user experience and evaluate the success of our marketing and advertising campaigns.

SHARING OF PERSONAL INFORMATION

We share Personal Information with third parties in order to utilize it as described above. For instance, we rely on Shopify to power our online store. To learn more about how Shopify uses your Personal Information, please refer to their privacy policy: https://www.shopify.com/legal/privacy. Furthermore, we employ Google Analytics to better comprehend how our customers utilize the Site. Details on how Google handles your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. You can choose to opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Lastly, we may disclose Personal Information to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or to protect our rights.

BEHAVIORAL ADVERTISING

As mentioned earlier, we utilize Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For more information about how targeted advertising works, please visit the Network Advertising Initiative's educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt out of targeted advertising, you can utilize the links below:

- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please be aware that we do not alter our Site's data collection and usage practices when we receive a Do Not Track signal from your browser.

YOUR RIGHTS

If you are a resident of the European Union, you possess certain rights regarding your personal information. This includes the right to access the personal information we hold about you and to request corrections, updates, or deletions to that information. If you wish to exercise these rights, please reach out to us using the contact information provided below.

Additionally, please note that as a European resident, we process your personal information to fulfill contracts we may have with you (e.g., if you make an order through the Site) or otherwise to pursue our legitimate business interests. Furthermore, by providing your personal information, you consent to its transfer outside of Europe, including to Canada and the United States.

DATA RETENTION

Upon placing an order through the Site, we retain your Order Information in our records unless and until you request its deletion.

CHANGES

This privacy policy is subject to occasional updates. Any changes made to this Policy will be posted on this page, ensuring transparency about our practices. We encourage you to review this Policy periodically for the latest information. Substantial changes will be communicated to you directly, if necessary.

The Site is not intended for individuals under the age of 12.

CONTACT US

For more detailed information about our privacy practices, if you have questions, or if you wish to file a complaint, please contact us via email at hello@bwet.com or by mail using the details below:

BWET Swimwear
[Re: Privacy Compliance Officer]
Name: BWEAR Limited
Unit 8, 5/F, Mega Trade Centre,
1 Mei Wan Street, Tsuen Wan, Hong Kong
ZIP: 999077